PPC & SEM Search Engine Marketing Agency
Search-engine marketing (SEM) and pay-per-click (PPC) are a thriving and effective strategy that quickly generates increased high-intent traffic to your website. In 2019, the industry is expected to spend $129.34 billion on them.
Utilizing the capabilities of internet search engines to enhance a company’s online presence is referred to as search engine marketing. It includes using paid sources to get as many people as possible to visit your website. SEM is a cost-effective, quick, and reliable marketing tool for bringing in a steady stream of website visitors. If conventional SEO methods alone are not providing the company with sufficient organic traffic, this is the ideal strategy. Paid advertising strategies and search engine optimization techniques are used in conjunction with SEM to achieve quick and efficient results for the business.
We provide full complement SEM services including
- Keyword phrase research and selection
- PPC audits
- Page content optimization
- Competition analysis
- Google AdWords
- PPC bid management
- Performance analysis
- Landing page optimization
- Copywriting
Search Engine Marketing Services We Offer
Google Ads
We execute high-performance SEM campaigns by defining the right campaign objective, focusing on the right audience, conducting in-depth keyword research, and placing ads.
Bing Ads
By developing well-optimized paid marketing campaigns, our certified Google and Bing experts assist businesses in making the most efficient use of the Bing platform.
Content Marketing Services
Content Marketing Services "Content is the King" — but how many of them actually take this statement seriously? Well, if you haven't already, now is the time! Our SEM company offers a variety of custom-tailored link-building and content outreach services.
SEO Services
Our Search Engine Marketing Agency can assist you with everything from choosing the right keywords to writing relevant content to optimizing your page structure to setting up Google Analytics.
Local SEO Services
Is your company catering to customers who live in a particular area? Give our Local SEO services a shot. Our Search Engine Marketing Company does everything, from creating Google My Business to tracking conversions.
Ad Remarketing
Retarget your potential customers with relevant ads and captivating ad copy, which aid in the personalization of your brand's development.
Benefits of Hiring a Search Engine Marketing Agency
The Benefits of Hiring a Search Engine Marketing Agency When Search Engine Marketing was first proposed, the goal was clear: boost your website’s visibility by optimizing it. That was the end of it, as there was no competition or easy website creation then. As SEM was perceived as a practice that could drive foot traffic and fulfill desired sales, the goals changed over time. The advantages that a SEM agency can bring to your SEM campaigns are listed below.
SEM Agency Quick Results
When you begin spending on your SEM campaigns, the results begin to show up quickly. This means that your products and services get the attention they deserve, which ultimately leads to sales.
When businesses approach
Search Engine Marketing agencies, one of their primary objectives is brand awareness. You can definitely expand your brand's reach by running a Google Ads campaign, optimizing those paid campaigns, and appearing on the first page of Google.
Laser-focused Targeting
One of the advantages of SEM campaigns is the ability to target individuals based on interests, search queries, buyer personas, and other criteria. Visitors who are truly interested in your services or products will come to your business this way.
Highly Optimized Ads
You can ensure that your products reach the right people with the right marketing strategies and a budget. Using keyword match types like exact match, broad match, and so on is one approach.
Only charged when an advertisement is clicked
The great thing about paid ads is that you only pay for them when someone clicks on the link—when the user does something. As a result, your advertisements appear for free on search engines. You benefit from free exposure and only high-quality leads and conversions.
Measurable Performance
When you can quantify your efforts, measuring their performance becomes simple. If you look at things like impressions, click-through rates (CTRs) for your ads, bounce rates, unique page views, and so on, you can clearly see if you're on the right track.
Global Clientele
We have extensive experience serving more than 7,000 clients worldwide, including B2B and B2C customers.
How To Choose The Best Search Engine Marketing Agency?
Search engine optimization is critical to every business’ scheme of things. From boosting the visibility of your business to helping you convert more and more of your visitors into customers, nailing your SEO can place you a notch above your competitors.
Search engine marketing is a pretty intricate affair, make no mistake, and if you want to hit all the right notes the best course of action is to join hands with a dedicated agency. Wondering how you can choose a search engine marketing agency that best suits your requirements? Take a look!
Be Clear About Your Goals
At the outset, it is vital that you have absolute clarity regarding the objectives you wish to fulfil by hiring a search engine marketing firm. Different businesses have different goals.
- Some look to improve their ranking for a specific set of keywords
- Some look to maximize the ROI of their PPC ads
- Some look to generate sales directly from organic search
- Some look to fetch more qualified traffic and leads
So, before you even start looking for SEM companies, you must ask yourself what you are looking to achieve. Because that is ultimately going to determine the strategies you’d need to employ.
Check For Compatibility
No matter how promising the credentials of an agency seem, after you shortlist them, you must always evaluate how compatible you are with them. If their style of communication, work ethic, and overall modus operandi doesn’t sit right with you, the both of you will never be able to strike the synergy crucial to accomplishing your SEM goals. Keep an eye out for the agency’s online reviews and customer testimonials- that will give you a thorough understanding of what you can expect from them.
Ensure The Agency Has A Diverse Team
SEM is not a one-man job. It is extremely nuanced and you need to have specialized experts in charge of its various aspects to get it all right. Hence, when you go agency-hunting, make sure to check they have a diverse team. Ideation, campaign management, execution- each department must have a dedicated specialist. Reputable search engine marketing agencies don’t shy away from making their workforce public so you shouldn’t have a problem figuring out how diverse their teams are.
Go Carefully Through Their Portfolio
The kind of work an agency has done in the past will tell you all you need to know about their capabilities and merit. That is why while approaching a search engine marketing company you should always pay close attention to their client portfolio. Besides painting a clearer picture regarding the kind of projects and campaigns they have helmed in the past it will also help you understand whether they have expertise working with companies treading the same waters as you are.
Working with qualified search engine marketing consultants can go a long way toward sealing your business’ growth and success. We hope the reasons listed above are able to help you find a search engine marketing company that is the best fit for you!
FAQ'S
Search Engine Marketing is abbreviated as SEM. It is a paid marketing strategy to boost search engine rankings. Keyword analysis, website optimization, persuasive ad copy writing, and regular campaign tracking are all methods of SEM.
If you want to help your business become a brand, search engine marketing is essential. It’s a tried-and-true way to boost your marketing efforts, boost online traffic, and make your brand more visible.
The fact that SEM is a Paid Marketing strategy in which promotions are carried out using multiple marketing channels is one of the main distinctions between SEO and SEM. On the other hand, SEO is an organic method for increasing the search engine rankings.
Check out their case studies, client testimonials, statistics, certifications, years of experience, and clients to find the best Search Engine Marketing Agency.
ROUTE 2 SHINE takes a completely different approach as a Search Engine Marketing Company. We believe in taking responsibility for our work. We take full ownership of your SEM project, the team working on it, and ensuring that the resource you hire is as productive as possible.
You can find agencies and marketplaces, check their online ratings, ask for recommendations and client reviews, and ask the right questions to hire a Dedicated SEM Expert.